Are you actively generating referrals right now, or are you stuck in the old habit of waiting until the closing table to ask for them? If your strategy is to simply ask at the end with a casual, “If you know anybody, send them over,” it’s time for a change. This approach often falls flat.
Instead, consider the key moments during the transaction when your clients are excited and appreciative. For instance, when you negotiate a significant cost-saving on repairs or navigate through a tough appraisal situation successfully, these are perfect opportunities to ask for referrals.
If you’re not generating at least two referrals from each transaction, you’re missing out. Don’t wait until the end; leverage these prime moments throughout the transaction when the excitement is high and your clients are most satisfied with your service.
Remember, asking for referrals during these peak times can significantly boost your referral rate and, ultimately, your business.
