Many real estate agents nowadays struggle to get buyers to sign a buyer brokerage agreement. It’s usual for buyers to feel a little bit anxious when an agent presents them with an agreement upfront, outlining commission and service details for a set period. The pressure to commit is there because clients do not fully understand the value proposition.
We found out that when an agent prioritizes client value and builds trust, it leads to a higher chance of securing the agreement. The way to deliver value first is to do a proper buyer’s consultation. During this consultation, understand the needs and goals of your client, demonstrating your expertise and how you can benefit the buyer throughout the process. When done right, you build trust and establish yourself as a reliable partner, and signing a buyer’s agreement becomes a natural next step.
Deliver the value first, and your clients are going to decide to do business with you. For more information on how we’re doing this with the Richardson Group, reach out to me by phone or email. I’d love to share that information with you.
